Role: Visual Design, User Experience

The goal of the Thomson Reuters redesign was to provide a richer user experience and get customers to products that fit their needs in as few clicks as possible. My role was focused on visual design and creating a consistent user experience across all devices.

Role: Art Direction, Visual Design, User Experience

The goal of the Journelle site redesign was to present a curated selection of lingerie in a clean and modern layout that would be easy to navigate and encourage browsing. In Journelle's focus groups, customers liked curated selections and beautiful product shots. I wanted to create richer online experience that would reinforce everything customers encountered at the store. The new site presents a curated interaction, inviting customers to explore different looks for inspiration, engage in social media and learn about the brand’s culture and the women behind Journelle.

Role: Art Direction, Visual Design

Journellement is a lingerie blog that features new lingerie collections, interviews with designers and the musings of women at Journelle. I set the logotype in a calligraphy inspired font to convey femininity and elegance. I created a variety of layouts to feature beautiful photography and products to tell the story.

Role: Art Direction, Visual Design, User Experience

Pemberley Rose is a children's line of bedding inspired by fun, fantasy, and the ateliers of haute couture. I worked with the founder to create a website that reinforced her line which has an elegant, pared-down aesthetic with a whimsical side.

Role: Art Direction, Design

The Estée Lauder Fall Preview microsite was a seasonal digital piece that showcased upcoming lines of makeup, skincare and fragrance launching that season.